Marketing research must precede brand strategy -- period. The best strategies are based on extensive research. Qualitative research can provide insights regarding beliefs, values, attitudes, hopes, fears, anxieties, dreams and other core motivations. It can also help you understand how the category is perceived and how each of the brands in the category are perceived. Customer segmentation studies can help you dimensionalise your market and discover the most lucrative customer segments for your brand. Brand positioning research can help you understand what your brand stands for and whether and to whom that matters. It can also help you discover competitors' vulnerabilities and brand positioning gaps and opportunities. There is also brand equity research, brand asset mapping, brand extension studies, logo research, advertising effectiveness studies, and more.
I have successfully crafted strategy for more than 200 well-known brands. From that experience, I can tell you that there is a direct correlation between the quality of a brand's strategy and the amount and quality of research that preceded it. It's that simple. Sometimes clients want me to help them craft the strategy without the research. That is a mistake. So, consider this to be an admonition from a veteran of the process.
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All your points makes sense. A research done properly can create an effective strategy which can leave no room for any mistake. There can be iterations later on depending on the results we get.
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ReplyDeleteThink about content you might use to illustrate your blog posts. Also, think about content people might share.
People love to share infographics so that this might be a good option. A person embeds your Instagram posts on their blog and you are exposed to a whole other audience.
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Stick the LED neon lights to the base
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Plug and play. Once all parts are secured to the power supply, turn on your sign.
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Properly installed and designed neon lighting should never get too warm. If you do not find one that is properly installed and constructed, you should look for a higher quality lighting source. These interior design-inspired tips are great. It is important to use every inch of space when dressing small spaces. It's possible to make a smaller space look bigger by making smart design choices and placing the right items. The use of color and clever design techniques like mirror placement, furniture arrangement, and lighting design can create the illusion that a room is larger than it actually is. It's an optical illusion. The design industry knows that light colors make a room appear larger and brighter. Bright walls make a space appear larger and more spacious. They also reflect light better, making it feel brighter and more airy. Darker colors absorb light, which makes rooms feel smaller. Another option is to add accent walls to make a larger room seem bigger. Accent walls enhance the decorative space without being overpowering in color.
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It is common to use neon lights (or neon-style LED light) to spell certain words in the home. As an example, the sign in this photo gives off a comforting feeling simply by spelling the word home. Neon light accent items are also great for bedrooms or living rooms.
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It can be paired with a room that is textured and needs something more. It is important that the lighting becomes a focal point of the room.
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ReplyDeleteEnergy efficiency: The efficiency of energy is measured using the light created per Watt of energy utilized. LEDs are superior to fluorescent lamps in this respect. For instance 300-watt LED lamps produces as much power as a 600-watt fluorescent grow tube.
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Brand positioning research can help you understand what your brand stands for and whether and to whom that matters. It can also help you discover competitors' vulnerabilities and brand positioning gaps and opportunities. https://www.incineratemarketingllc.com/
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