Throughout the course of my career, I have commissioned, conducted, moderated or analyzed hundreds of brand research studies. Here is a compilation of the blog posts I have written on brand research.
- Market Research
- Marketing Research
- Types of Research for Brands
- Exploratory Brand Research
- Qualitative Research Leads to Emotionally Compelling Brands
- Implicit vs. Explicit Purchase Motivators
- Projective Research Techniques
- Laddering Research
- Focus Group Moderation
- Peeling Back the Onion
- Brand Reputation Management
- Customer Profiling
- Identifying and Crafting Brand Triggers
- Brands and Customer Segmentation
- Market Segmentation
- Logo Research
- New Brands Require Research
- Brand Research a Must for Brand Positioning
- Brand Valuation vs. Brand Equity Measurement
- Brand Equity Measurement 101
- Brand Equity Measurement
- Measuring Brand Insistence
- What Brand Equity Studies Can Reveal
- Common Problems in Brand Equity Measurement
- Customer Purchase Patterns
- The Ten Most Important Things to Know About Your Customers
- Customer Discovery
- Research Must Precede Strategy
- Do you know how non-customers perceive your brand?
- New Product Development - Corporations versus Startups
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