Research has shown that at least some people choose specific automobile brands to reinforce their self-image, project a certain social status, and enhance their self-esteem. They also choose them to “fit in” with their chosen social group. Other factors contribute to choice, including constraints such as income and capacity to acquire.1
Think about this. What might each of these brands say about the purchaser’s self-image and intended social group/status:
- Audi
- BMW
- Chevy
- HUMMER
- Jeep
- Mercedes-Benz
- MINI Cooper
- Subaru
- Tesla
- Toyota
- Volvo
1. Source: Liza-Jane Sowden and Martin Grimmer, "Symbolic Consumption and Consumer Identity: An Application of Social Identity Theory to Car Purchase Behavior" (Australian and New Zealand Marketing Academy Conference 2009), http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-206.pdf.
Orlando Dent Company, Inc. Our Master Paintless Dent Repair Technician has over 20 years experience in auto body repair. paintless dent repair Orlando
ReplyDeleteAmazing knowledge and I like to share this kind of information with my friends and hope they like it they why I do
ReplyDeleteSingapore Shelf Companies
Buying a car may not always be a feasible option especially with rising car prices. In cities like Los Angeles where the cost of living is very high, a careful analysis will reveal that the cost of leasing a car on a monthly basis is far lower than paying the monthly installments towards your car loan. Novated Lease Car Financing
ReplyDeleteThe global economy was expected to recover by 2010, which would bring a recovery in the global automobile market.
ReplyDeletebest tonneau cover
Interesting topic for a blog. I have been searching the Internet for fun and came upon your website. Fabulous post. Thanks a ton for sharing your knowledge! It is great to see that some people still put in an effort into managing their websites. I'll be sure to check back again real soon. best roll up tonneau covers
ReplyDeleteIts a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that "The content of your post is awesome" Great work. Vic Recyclers
ReplyDeleteThailand is the 49th biggest usa and it's far domestic to a awesome geographic. If you will go to the north, you'll see that it's miles a mountainous location: Doi Inthanon, the highest point with eight,451 feet. Monthly motorbike rental Chiang Mai https://sakurarental.com/ Chiang Mai has over three hundred Buddhist temples, such as the world famous Doi Suthep and Wat Phra Singh
ReplyDeleteThanks a lot for sharing this with all folks you actually understand what you’re speaking about! Bookmarked. Please also discuss with my site =). We could have a link alternate arrangement among us! cheap windshield replacement
ReplyDeleteThanks for sharing nice information with us. i like your post and all you share with us is uptodate and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job. car accessories
ReplyDeleteGreat job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too. There tend to be not many people who can certainly write not so simple posts that artistically. Continue the nice writing ui/ux
ReplyDeleteA few more dollars upfront in price for a better quality of tractor makes more 'sense' than having to pay the cost of constant repairs and maintenance. tractors for sale UK
ReplyDelete