Profile of a Successful Brand Manager

To be a successful brand manager today, one must possess these qualities:

• Strong interpersonal skills
• Good listening skills
• Political savvy
• Influencing skills
• Leadership skills
• An entrepreneurial spirit
• Strong analytical skills, including a basic understanding of statistics
• At least a basic understanding of marketing research
• A basic understanding of financial principles
• An intuitive understanding of human motivations
• Strong written and verbal communication skills
• A love of lifelong learning
• Social media proficiency
• A strong work ethic
• Common sense