First published by AMACOM in 2003, the hardcover English version of Brand Aid has sold more than twenty thousand copies in the USA, making it a best-selling business book. The book has been translated into Japanese, Korean and Russian. Other versions of the book have been published under the titles The Brand Management Checklist in the UK and Branding in India. Paperback, digital and audio versions of the book are also available. Brand Aid is currently distributed by Harper-Collins. The book is used to teach brand management and marketing at many business schools throughout the world.
The book is available at Amazon and Barnes & Noble.
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