Sometimes it’s useful for marketers to understand trends that may affect their businesses. Here are some of the current trends that I am monitoring:
- 5G technology
- The Internet of Things
- Mobile Internet
- Cloud technology and distributed infrastructure
- Democratization of technology
- The world becomes hyperconnected
- Move toward all media consumed through the Internet
- Seamless language translation, making the world even smaller
- Exploration of more direct human-computer interfaces (HCI)
- Electrification
- Electric vehicles (EVs)
- Autonomous vehicles
- Hydrogen powered vehicles
- Drones
- Battery technology, including sodium-sulfur molten salt batteries
- Microgrids
- Grid-connected renewable energy systems
- All forms of clean tech
- Atmospheric (electromagnetic) energy
- Software defined vehicles (SDVs)
- AI & machine learning
- Deep structured learning
- Autonomic systems
- Generative AI
- Big data analytics
- Edge computing & tinyML
- Quantum computing
- Nanoparticles
- Next generation materials including honeycomb lattice
- Photonics
- Quantum teleportation
- Virtual and augmented reality
- 3-D multisensor transmitters
- Advanced robotics
- 3-D printing
- Process automation and hyper-automation
- Explosion of smart devices
- Genomics/genetic engineering
- Psychobiotics and microbiome therapeutics
- Health care data analytics
- Personal medical devices
- Telehealth and mobile medicine
- Hyper-personalized medicines
- Social determinants of health (SDOH) receive greater attention
- Mental health becomes a larger priority
- Unbundling of health care
- Living building material
- Web 3.0
- Homomorphic encryption
- Blockchain (distributed ledger) technology and decentralized identifiers
- Cryptocurrency
- Non-fungible tokens (NFTs)
- A cashless society
- Privacy and cybersecurity
- Open-source intelligence (OSINT)
- Biometric technology (face, voice, eye, hand and signature security)
- Deglobalization
- Redesign of supply chains
- Increased self-service
- Recurring revenue streams
- Distributed enterprises and remote employees
- Increased flexible work
- Continued growth in the gig economy
- Huge need for retraining for new economy jobs
- Minimum living wages as an alternative to job loss
- Increased time sharing of all things
- Fractional CXOs
- Extreme personal profiling
- Hyper-targeting and hyper-geofencing
- OTT (Over-the-top) media service platforms
- On-demand personalized customer experiences
- Move from retail stores to Internet distribution centers and home delivery
- Move toward unique and boutique in retail
- Increasing use of personal digital assistants
- Cameras, cameras everywhere
- Struggle for personal privacy
- Increasing popularity of veganism and vegetarianism
- Increased focus on personal health
- Decrease in romantic relationships
- Increasing acceptance of sexual freedom
- Decrease in organized religion, increase in personal spirituality
- Continued decreasing trust in traditional institutions, especially government
- Shift from a patriarchal society to a matriarchal society
- More focus on the home
- Increasing self-care and compassion toward others
- Increasing importance of pets as family
- Increased frequency and severity of natural disasters due to climate change
- More eco-friendly lifestyles
- The private sector steps up its support of social and environmental issues
- Distributed localized agriculture through hydroponics and aeroponics
- Increased “fake news” and disinformation
- Increased sophistication of deep fakes
- Increased botnet activity
- More censorship, less free speech
- Increased public awareness of and pressure to address economic inequality
- Less capitalism, more socialism
- Continued urbanization
- Continued population shifts to less expensive states
- Less abundance thinking, more scarcity thinking
- The blurring of war and crime with the emergence of terrorism
- Rethinking of the criminal justice system
If you aren’t familiar with some of these, I would recommend that you search on and read about those that most interest you.
Nicknamed “viral” because the number of people exposed to a message mimics the process of passing a virus or disease from one person to another. Viral marketing is amarketingphenomenon that facilitates and encourages people to pass along a marketing message. See how adidas Runtastic’s mobile-first approach delivers millions of personalized messages to a global fitness community every day – all within a single platform. Online charitable giving portals must ensure that their efforts to provide more giving options do not inadvertently create donor confusion or violate advertising law principles. We work to advance government policies that protect consumers and promote competition. We enforce federal competition and consumer protection laws that prevent anticompetitive, deceptive, and unfair business practices. https://www.reviewengin.com/category/influencer-marketing/
ReplyDeleteA heat pump is like a reverse refrigerator. Two coils, one inside your home and one outside, draw warmth from the outside air and transfer it into your house. Because a heat pump doesn't require heating elements it is energy efficient to run. It can also be used to cool your house during the summer. heat pump sale nz
ReplyDeleteWhen you listen with full attention, you are communicating respect. By offering speakers respect, you are likely to gain theirs in return. By being respectful while someone is speaking, www.stlouisgutterspecialists.com/seamless-gutters.html it also demonstrates to others around you, your leadership style and that you value people by giving them your full attention.
ReplyDeleteBy harnessing the power of technology, businesses can overcome challenges, capitalize on opportunities, and achieve sustainable competitive advantage in today's digital landscape. From software development to it solutions in uae cybersecurity, data analytics, and beyond, investing in IT solutions is essential for driving business transformation and unlocking the full potential of organizational capabilities.
ReplyDelete