Over the years, I have written a number of blog posts related to brand identity. Here are 38 of them.
- Brand Identity Elements
- Brand Identity for the 21st Century
- Brands and Identity
- Creating a Robust Brand Identity System
- Brand Architecture and Identity
- Brand Architecture Questions
- Compulsive Naming Syndrome
- Robust Brand Identity
- Brand Naming
- Brand Names
- Brand Logos
- Brand Taglines
- College and University Taglines
- City Mottos/Taglines/Slogans
- Importance of All Five Senses in Branding
- Brand Sounds
- Brands and Memory Structure
- Brands and Memory Triggers
- Drawing Brands From Memory
- The Importance of Colors in Marketing
- Blue is the Favorite Color
- Identifying Riding Lawn Mower Brands by Color
- Similar Product - Different Brand
- Branding Water
- Brands, Identity & Labels
- Package Design
- The Use of Visuals in Branded Websites
- Signature Design Elements
- What Makes Your Brand Distinctive?
- The Power of Consistency in Branding
- Brand Awareness and Consistency
- Brands and Consistency versus Surprise
- Brand Identification in Advertising
- Trademark Law
- Brand Positioning is More Than a Tagline or a Logo
- Brands - The Broad View or the Narrow View
- Sources of Brand Differentiation
- Branding Cliches
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