- Simplify the complex
- Make customer decision making easier
- Convey the feeling in an emotionally compelling story
- Create repeatable sound bites
- Engage the customer in a conversation and an experience
- Probe and explore on how you can help
- Offer a solution
This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.
Wednesday, May 20, 2015
The Role of the Marketer in Communication
The role of the marketer in communication is to:
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