How to Get the News Media to Cover Your Story

Stories have a better chance of being covered if they:

• Tie into what people are talking about today
• Add to discussions on current “hot” issues or topics
• Reference prominent people, places, or things
• Have visual impact
• Are dramatic
• Are unexpected, controversial, or outrageous
• Directly impact a publication’s readership
• Have “human interest”
• Educate or entertain a publication’s readers
• Have a “local” angle
• Tie into a holiday or special occasion
• Represent a significant milestone or a major honor

(c) 2014 by Brad VanAuken, excerpted from Brand Aid, second edition